A truly Black Friday

Gerard Vroomen - 24-Nov-2017
For those outside of the USA, it's the day after American (as opposed to Canadian) Thanksgiving, also known as Black Friday as it is the busiest shopping day of the year. For those inside the USA, welcome to hell.

Ever since Andy and I learned about the existence of Black Friday, we have disliked it intensely. Just about everything it stands for goes against what we believe in. It's the ultimate "celebration" of consumerism, of ruining the planet just that little bit quicker. It's the worse day to just enjoy some time at the mall with your family, or wider community. Even though I live in the US now with my family, we've never had any urge to participate.

But from time to time we get asked if we will do something special for Black Friday, or its online Lucifer Cyber Monday. While the answer is obviously NO, we've wondered if there is more we can do. We haven't figured out anything particularly interesting as a counter-activity for OPEN, but I do admire what two companies have done.

The first is Patagonia, who last year donated their entire Black Friday revenue to its environmental causes. Think about that for a while, not a "a percentage of profits" as greenwashing companies often do, not "a percentage of sales", but the entire sales amount. So  they ended up selling $10 million last year (over 10x their normal sales volume). They may have made a million dollars net profit, but they donated the full $10 million. That's insane. Insanely great.



The other one is REI, who last year closed all its stores, still paid its employees and launched the hashtag #OptOutside to encourage everybody to enjoy the outdoors instead of going shopping. We're not sure how that would meaningfully translate into something for OPEN, but the least  I decided I could do was to close my computer and go enjoy the outdoors. We hope you are too, and see you Monday!

Comments & Questions

OPEN
Brilliant !
Post #1 of 37. Posted by John on 24-Nov-2017 08:57:30 GMT in reply to blog [0<--7225]
OPEN
Black Friday is a great day.
No work.
Only one thing to do: go for a bike ride!
Post #2 of 37. Posted by Alan Tannenbaum on 24-Nov-2017 09:00:22 GMT in reply to blog [0<--7226]
OPEN
So you’re saying there’s no chance of getting 50% off on an UPPER frame set?
Post #3 of 37. Posted by Don on 24-Nov-2017 09:11:08 GMT in reply to blog [0<--7227]
OPEN
Such a great attitude - big up !
Post #4 of 37. Posted by Alex on 24-Nov-2017 09:14:17 GMT in reply to blog [0<--7228]
OPEN
I Wish I could take a day´s leave as easily
Post #5 of 37. Posted by alex on 24-Nov-2017 09:16:41 GMT in reply to blog [0<--7229]
OPEN
I love your take on Black Friday and I am so glad that OPEN reflects your deeply held beliefs. Thanks, too, for recognizing the work of Patagonia and REI. They are pillars in the outdoor rec world, as well as strong members of each community in which they have a presence. Bravo to you all!
Post #6 of 37. Posted by Bill on 24-Nov-2017 09:23:27 GMT in reply to blog [0<--7230]
OPEN
...I'm with you guys!! closing my PC in 3...2...1...
Post #7 of 37. Posted by Nuno on 24-Nov-2017 09:41:15 GMT in reply to blog [0<--7231]
OPEN
Amazing attitude and completely agree. Love the work you guys do and I'm very much enjoying my OPEN bike.
Post #8 of 37. Posted by Jon Hall on 24-Nov-2017 09:47:03 GMT in reply to blog [0<--7232]
OPEN
Your not alone in USA...
Same madness in Sweden
Love your statement
Post #9 of 37. Posted by Morgs on 24-Nov-2017 09:49:45 GMT in reply to blog [0<--7233]
OPEN
Thank you for a bit of sanity in a totally insane world. Going for a bike ride in nature is ALWAYS the best solution!!!!!
Post #10 of 37. Posted by Andrew on 24-Nov-2017 09:50:53 GMT in reply to blog [0<--7234]
OPEN
Well said !
Post #11 of 37. Posted by Clive Sharman on 24-Nov-2017 10:05:21 GMT in reply to blog [0<--7235]
OPEN
There is a reason I own two of your bicycles, gratitude for all the smiles, and the miles.
Thank you.
Post #12 of 37. Posted by Doug Honeyford on 24-Nov-2017 10:09:35 GMT in reply to blog [0<--7236]
OPEN
Good for you guys !! You're never short of high principles and initiatives at OPEN !! Love it all.
Post #13 of 37. Posted by Bigborb on 24-Nov-2017 10:10:22 GMT in reply to blog [0<--7237]
OPEN
no chance of getting 50% off on an UPPER frame set on black Friday??
Post #14 of 37. Posted by beat on 24-Nov-2017 10:29:35 GMT in reply to blog [0<--7238]
OPEN
Bravo!
Post #15 of 37. Posted by Robin on 24-Nov-2017 10:48:03 GMT in reply to blog [0<--7239]
OPEN
Enjoy the free day everyone. Kudos to Patagonia, REI and OPEN! You are keeping good company.
Post #16 of 37. Posted by Mark Spencer on 24-Nov-2017 10:54:38 GMT in reply to blog [0<--7240]
OPEN
As per one of the previous posts... this adds to all the other reasons why I am happy to own an OPEN.
Post #17 of 37. Posted by Hans on 24-Nov-2017 11:48:40 GMT in reply to post #16 [7240<--7241]
OPEN
Thank you for posting this - more of us need to think and act this way.
Post #18 of 37. Posted by Aoife Mac Namara on 24-Nov-2017 11:49:17 GMT in reply to blog [0<--7242]
OPEN
I love how euro-liberals hate on America. You don’t like our traditions? Go back to wherever it is you came from. Take your overpriced frames with you.
Post #19 of 37. Posted by Silver on 24-Nov-2017 12:51:36 GMT in reply to blog [0<--7243]
OPEN
Euro-liberals do not hate america, moron. They may hate some of our ill advised policies as many of our own citizens do, but they do not hate our nation. Having done business in Europe for two decades I can testify to their love of the US. That's an experience I substantially doubt a nationalist ignoramus like you has ever experenced. Take your neo-Nazi like nationalist fascist crap and shove it. And isn't it interesting that like most cowards, who post such drivel you too hide behind annonimity by not posting under your full real name. You are not only a neo-Nazi nationalist type fascist in your atitudes, but you are also a large coward as your own spineless actions prove.
Post #20 of 37. Posted by Bob Gardner on 24-Nov-2017 14:52:33 GMT in reply to post #19 [7243<--7245]
OPEN
Spot on!
Post #22 of 37. Posted by Frederik on 24-Nov-2017 14:57:37 GMT in reply to post #20 [7245<--7248]
OPEN
Oooh!! Spoken like a true Marxist!
Post #28 of 37. Posted by Silver on 24-Nov-2017 21:47:13 GMT in reply to post #20 [7245<--7254]
OPEN
Well, you're scoring 2 for 2 with playground name calling, and 0 for 2 in cohesive arguments. But unlike some, I love the first amendment even though it's not even from own country's constitution, so you're comments are safe on our blog.
Post #35 of 37. Posted by Gerard Vroomen on 27-Nov-2017 15:22:33 GMT in reply to post #28 [7254<--7264]
OPEN
He just expresses his opinion on Black Friday. I don’t think that covers all American traditions. And what’s that about “Go back wherever you came from”, you spiteful f*ck. You also may want to look up the meaning of overpriced (it’s related to items that are suddenly for sale for a massive discount).
Post #21 of 37. Posted by Frederik on 24-Nov-2017 14:56:07 GMT in reply to post #19 [7243<--7246]
OPEN
Actually the only part about America I hate are the Americans who don't support the great ideals its country was based on, the ones who shun debate, immediately jump to name calling, etc. Know any?

So you think my dislike for Black Friday is the same as a hate on America? So they're one and the same thing, Black Friday epitomises everything America stands for? That would be so sad. Sounds like you hate differences of opinion, people who speak their mind, and things like that. Maybe you're in the wrong country yourself.

Foreigners notwithstanding, you seem to forget there are many kinds of Americans too. Most of the fine folks at Patagonia and REI for example, Americans. Which country should they go back to?
Post #34 of 37. Posted by Gerard Vroomen on 27-Nov-2017 15:21:13 GMT in reply to post #19 [7243<--7263]
OPEN
Don't be upset by the rant of the US Nazi like fascist above that cowardly posted under the name "silver." Our great nation is unfortunately loaded with a good deal of such ignorant fascist nationalist trash. It's probably feeling warm and fuzzy riding its cookie cutter Trek or Specialized in blissful ignorance of what else is out there. Nice article fellas. :-)
Post #23 of 37. Posted by Bob Gardner on 24-Nov-2017 15:00:11 GMT in reply to blog [0<--7249]
OPEN
Oooh Bob, you’re a real tough guy! I ride a made in the U.S. of A Lynsky if you must really know douchebag!
Post #24 of 37. Posted by Silver on 24-Nov-2017 15:19:01 GMT in reply to post #23 [7249<--7250]
OPEN
It is Lynskey not "Lynsky". LOL
Post #26 of 37. Posted by Silver-Fag on 24-Nov-2017 21:23:35 GMT in reply to post #24 [7250<--7252]
OPEN
Wow, your a homophobe too?
Post #27 of 37. Posted by Silver on 24-Nov-2017 21:45:04 GMT in reply to post #26 [7252<--7253]
OPEN
I seriously doubt this little cowardly POS owns a Lynskey. He's a fraud, and he knows it.
Post #30 of 37. Posted by Bob Gardner on 24-Nov-2017 22:16:05 GMT in reply to post #26 [7252<--7256]
OPEN
Never said I was a tough guy, moron. I simply noted your cowardice of posting complete crap, while refusing to use your full actual name. Gutless cowards like you unfortunately seem to innundate the internet posting your BS anonymously. It shows your lack a character. We call such people spineless jellyfish. Deal with it loser.
Post #29 of 37. Posted by Bob Gardner on 24-Nov-2017 22:13:02 GMT in reply to post #24 [7250<--7255]
OPEN
Oooh such an internet tough guy behind a keyboard! Run along to your antifa gathering douchebag.
Post #32 of 37. Posted by Silver on 25-Nov-2017 15:59:22 GMT in reply to post #29 [7255<--7258]
OPEN
I spent Black Friday in Black Canyon north of Ramona Ca., fun gravel ride on my Open UP
Post #25 of 37. Posted by Robert on 24-Nov-2017 20:36:51 GMT in reply to blog [0<--7251]
OPEN
Immer wieder erstaunlich wie so ein Blog ausserkontrolle geraten kann, ab Eintrag 19..... !!!
Post #31 of 37. Posted by Beat on 25-Nov-2017 15:02:38 GMT in reply to blog [0<--7257]
OPEN
Ja, super oder? Hatte ich mir denken können.
Post #36 of 37. Posted by Gerard Vroomen on 27-Nov-2017 15:24:08 GMT in reply to post #31 [7257<--7265]
OPEN
Very well written, Gerard.
Black Friday against my will filled my e-mail inbox and assaulted itself into my life, everywhere I looked. Consumerism really depresses me.
Still I love certain objects, such as my bikes, especially the UP and the extra service that comes with it. Which other bike company will let you discuss your bike and choice of components with the designer himself, answering your e-mail within 48 hours?
Of course I would have preferred my bike to have been less expensive, but it certainly has rendered me a higher quality of life. How much is that worth, in money?
In some of the posts above, I find the comments unecessarily harsh. I guess we here are all bikers. I don't expect every biker in the world to share my opinions about everything, but we should be nice to each other. That makes life easier and biking more fun.
And for the record, I like America.
Post #33 of 37. Posted by Bengt "Bengan" Novik, Sweden on 26-Nov-2017 08:08:58 GMT in reply to blog [0<--7259]
OPEN
Damn! I missed these outta control posts along with a bag of popcorn since I was enjoying a ride on my U.P.P.E.R. Which is black. On any given day. Also friday.
Post #37 of 37. Posted by Felix on 29-Nov-2017 16:02:35 GMT in reply to post #33 [7259<--7273]
Content
From:
To: