Keywords: bike of the month,complete bike,flat mount bike,gravel bike,limited edition open

BOTM: BAD ASS IS BEAUTIFUL - PART 1

Andy Kessler - 22-Nov-2019

The November BOTM is a limited edition based on the U.P. and a cooperation with Betty Design and our San Diego-based dealer Ride Cyclery.

Betty Design was founded in 2010 with the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns + graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf.

I personally like the story of Betty Design a lot as it reminds me a bit of our own story: Just go out there and risk something with a non-compromise approach! I also think there are not enough women in gravel riding especially over here in Europe and hope that with sharing this story we can create more interest in this category.

Here is a quick intro video of one of the most beautiful limited editions we ever did. Next blog with the beauty shots and more details.