Keywords: bike of the month,flat mount bike,limited edition open

BOTM: ROULEUR U.P. - part 1

Andy Kessler - 17-Apr-2019
For the first time we actually have a BOTM limited edition in stock before we have good pictures to share.

I mentioned in my last BOTM blog about the limited JobRad edition, that we did that frame exclusively for our German dealers (by the way we still have stock and now we can ship also internationally - just use the contact form in the left side of this screen if you are interested).

This new BOTM is exclusively for our USA dealers. Here we are:

Rouleur is a Califonia based beer company that not only produces beers with great taste, but they are very passionate about cycling and good style.

We started the work for this project with Rouleur back in August 2018. We are not talking about developing a frame here- the base is the NEW U.P.- but about a paint job. The paint-graphics job has proven to be pretty complex but it was worth all the hassle. 

As mentioned we do not have a lot of pics right now. Rouleur who will take the pictures this time, we were waiting for the brand new SRAM components as well as custom coloured stickers for the ENVE wheels.

As soon as we have more pictures we share them in our next blog.

We have the frames in stock right now in our USA warehouse. Retail on the frameset including the custom paint job is 3200$.

To see some details of the artwork we do share the original PDF that we used as base for the paint job. 

Ok I almost forgot, only 15 units available. Contact me with the contact form on the left if you're interested.

Comments & Questions

I had a chance to caress the finished product in the gravel stampede event last month and the result is oustanding,too bad it won’t justify to buy another frame for now since I love my classic chocolate brown.
Post #1 of 9. Posted by Ed Gabon on 17-Apr-2019 14:13:33 GMT in reply to blog [0<--18355]
Which bar is shown in the picture?
Post #2 of 9. Posted by Mark on 18-Apr-2019 11:48:49 GMT in reply to blog [0<--18358]
Im sure the bar is made by Enve the new gravel specific. https://www.env...ebar/
Post #5 of 9. Posted by ed gabon on 22-Apr-2019 01:48:02 GMT in reply to post #2 [18358<--18365]
How does one order?
Post #3 of 9. Posted by Neil Ashton on 18-Apr-2019 22:17:54 GMT in reply to blog [0<--18359]
Super nice!
Just a few Qs and comments:
I thought Gerard strongly advocates seatposts without setback? Why not on this one?
Interesting saddle for a gravel bike. Tell us more, pls.
Also interested in the cool looking handlebar.
I would too use a 2x version of the AXS. Looking forward to hear your comments on how well they work.
Post #4 of 9. Posted by Bengt Novik on 19-Apr-2019 08:17:38 GMT in reply to blog [0<--18360]
Yes, normally a zero offset is all you need. But you have adjustment on the saddle rail obviously, so in some cases you can also make an offset seat post work. And if people ride with a lot of saddle setback, then and offset seatpost can be the best choice.
Post #7 of 9. Posted by Gerard Vroomen on 10-May-2019 15:03:37 GMT in reply to post #4 [18360<--18388]
My girlfriend and myself are a part of the Rouleur Ambassador program and purchased these awesome bikes. Not only to they look absolutely beautiful but we have ridden them hard in tough conditions and I/We can tell you they ride as good as the look.
Beyond stoked on these bikes!!!
Awesome job OPEN!
Post #6 of 9. Posted by Dee Folse on 28-Apr-2019 14:08:29 GMT in reply to blog [0<--18369]
I just bought this frame, maybe the last one. How can I get the PDF file of the pattern? I want to customize the same pattern stickers for my wheelset.
Post #8 of 9. Posted by colin on 01-Aug-2019 06:10:02 GMT in reply to blog [0<--19683]
Hi Colin, send me a mail and I send you the artwork, contact ist on the left
Post #9 of 9. Posted by Andy Kessler on 05-Aug-2019 06:36:32 GMT in reply to post #8 [19683<--19684]