As you may remember from a previous update, we worked with our partners to offer the U.P. in its most affordable version yet ($4,999 / €4,999). And we did so without any compromises, so it still gets the Campagnolo Ekar 13-speed group, HED's Emporia GA in their top-of-the-line PRO version, etc, etc.

So for a change, not a super custom BOTM but our new stock bike, just because the photos Marc made are so nice. Enjoy! (to be clear, the pedals in the photos are not included, they're Marc's). If you're interested, you can purchase it here or at your local OPEN retailer "while supplies last".