Keywords: 27.5,bike of the month,flat mount bike,gravel bike,gravel ride,open
BOTM: THINK BIG - RIDE SMALL - PART 1
Andy Kessler - 12-Dec-2019
For us as a small company we sometimes have to make decision's where we might exclude some of our potential customers. The engineering and mold cost for an extra size might be just to high for the limited quantities that we can sell of a certain model. We had to make that decision with our ONE + frame
where we do not offer a size XL anymore.
When we developed the WI.DE. we decided to make a size Extra Small as we thought that this category is so much fun, we just have to "widen" our offer to smaller people also. We have one of the smallest carbon frames out in the market.
I was not expecting that we sell hundreds of them but so far I am disappointed about what we have sold and I don't look at it as the sales guy that does not reach his numbers - I just think there should be more people out there that are looking for a product like that and I thought maybe people are just not aware of it...
That's why we start to share Andrea's BOTM blog. She has build her dream bike based on an XS WI.DE.
Check out the video and as always more info about the build and pictures in the following blogs.
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