OPEN Ambassadors - update
12. Dec ’22
General
Thanks for all your applications, that was a little more than I anticipated. But I do try to respond to everybody, so if you're picked you will find an email confirming it and explaining how the discount works. If not then you'll find an email from me as well. We simply cannot pick everybody and of course it's a bit of a subjective process.
I'm amazed at all the different walks of life people come from, that is one of the great things about cycling and I am happy we also seem to have such a diverse following. We definitely also want that to be reflected in our ambassadors, so really everybody can apply or add something to what you wrote before (please do so by forwarding your original message and adding something so I won't get too confused). I hope that in my previous post I didn't somehow give the wrong impression, so let me make a few points:
- One thing that saddened me was to read emails like "you're probably not looking for somebody like me". Too old, too young, too slow, too remote, etc. But none of those things play any role for us.
- Some people think they have no chance because they hate social media. Well as you may have read from us before, we're not exactly crazy about it either. We'd rather ride. If you make a good argument about why you should be an ambassador, it's fine by us. (one person offered to get back onto social media to become an ambassador - we really don't want to be the cause of that!)
- Speaking of social media, if you post a lot on Strava instead of (or in addition to) social media, let us know that too.
- Quite a few people saw this program as a way to finally get to ride the bike they have been dreaming of but simply can't afford. And that is totally legitimate. We know cycling is expensive and we know our bikes are at the high end. We don't necessarily like that but it's the reality. So if this program can make your dream come true, why not.
