After the show is before the show
That was a good decision as the weather was perfect and it feels so much better to have some fresh air than being in one of the sticky halls. But that was just a very nice side effect. We still believe that riding our bikes is really important to make a buying decision. Our bikes are different and you can talk about that for hours but if you get a chance to ride them its much easier to understand why.
So we were really busy and had over 240 demos in 5 days.
We had some booth presence inside also thanks to our long-term partners that featured OPEN bikes on their booth. Our booth in the demo area was hard to find as the show did a very bad job in letting people know where to go. A lot of people that found us after some extra loops came to me and said they have seen our bikes a couple of times walking the show. So I guess our guerrilla marketing worked out well and I would like to thank all our partners that featured our bikes.
Magura showing our medium ONE+ in 29 setup
Onza Tires for showing our medium ONE+ in 27.5 Plus setup
WTB for showing our small ONE+ in 26 Plus setup (ok no pictures of that guess why..) and our medium U.P. fully loaded with Apidura bags
Lauf for showing our large U.P. in 27.5 setup with 2.1 tires and the new Grit fork and our large ONE+ in a 27.5 Plus version
Apidura for showing our small U.P. with 700C wheels ready for bike packing
Podia for doing one the nicest U.P. out there and displaying that beauty at our booth
Looking at this bikes in the following gallery you will realize how versatile both ONE+ and U.P. are:
Next stop Vegas, Interbike Outdoor demo. See you there before we move on to South of France for Roc d Azur