Keywords: award,bike industry

Annual surprise month

Gerard Vroomen - 13-Feb-2020
This is a strange type of blog post I am about to write. It seems to be recurring annually, and yet it is the sort of topic that you can't expect to happen annually. I'm talking about the Bike of the Year awards from various publications. 

Of course we introduced a new bike this year, so that increases the odds of winning an award. But there are hundreds of brands producing thousands of bikes, so that diminishes the odds.



We also know there are more than a few publications that base their awards on how much brands spend on advertising. So given that we don't advertise AT ALL, that means we're fishing in a smaller pond with just the magazines that have strict separation between editorial and advertising. And there are still these hundreds of other fishing rods (and some huge trawlers) in the same pond. 

All of this is to say that we weren't expecting any "congratulations, you've won" emails this year. But then the email came anyway. And then another. And another. And another!



This is the point where I am expected to write that for us, the most important feedback is what our customers think of our bikes. And that is true, but I see the journalists riding our bikes as a sort of customer too. They all love riding just like you and I, and they ride so much that what they write may be ignored only at our peril.

Most of the accolades came for the WI.DE., not surprising since it is new this year. It's satisfying to see that in a year where everybody and their donkey introduced a gravel bike, the WI.DE. made an impact on journalists and editors who may have become quite blasé by the end of the year. 



Even more satisfying is that they seem to recognize the main premise of the WI.DE: wider tires widens where you can ride, and with the right geometry you can do this in a way that doesn't reduce the on-road fun you can have with the bike. Here are articles:

1) RoadBikeAction Editor's Choice for Gravel.

2) Design & Innovation Award.

3) off-road.cc voted the Wide the "Benchmark Bike of the Year" while its sister publication road.cc made it a Frameset of the Year finalist (not bad when a gravel bike becomes a finalist for an ON-road magazine).

4) Bikerumor.com Editor's choice award for Gravel.

5) And that was not all, after a very long-term test by Feed The Habit (a relatively small but really nice website on all things outdoors), they awarded Gear of the Year to the U.P.P.E.R. plus a very nice review.

Of course it's nice to get some recognition (who doesn't like that) although right now I would trade all these awards for a production-ready De-fender set. We're close, but not there yet.

Comments & Questions

OPEN
Congrats and have a nice weekend!
Post #1 of 41. Posted by Chris on 14-Feb-2020 07:10:29 GMT in reply to blog [0<--20081]
OPEN
Thanks Chris, hope you got some good rides in!
Post #19 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:00:05 GMT in reply to post #1 [20081<--20100]
OPEN
Congratulations, so glad to hear this news, happy Valentines day!
Post #2 of 41. Posted by Peter on 14-Feb-2020 07:20:39 GMT in reply to blog [0<--20082]
OPEN
Yes, good timing I guess :-)
Post #20 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:00:25 GMT in reply to post #2 [20082<--20101]
OPEN
„Most of the accolades came for the WI.DE., not surprising since it is new this year.“

Not surprising since it`s impressingly good! And different! And better! Congrats from a very satisfied WI.DE owner ;-))
Post #3 of 41. Posted by Jog on 14-Feb-2020 07:43:54 GMT in reply to blog [0<--20083]
OPEN
Hi Jog, glad you like your WI.DE. We do hear that a lot :-)
Post #21 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:00:51 GMT in reply to post #3 [20083<--20102]
OPEN
Congratulations! What a privilege to ride such a decorated bike!
Post #4 of 41. Posted by JaBig on 14-Feb-2020 08:02:53 GMT in reply to blog [0<--20084]
OPEN
Congrats! Not surprising and well deserved. You know, if we’re talking about what we’d trade all of your many awards for... I’d trade your awards for that long forgotten Open full suspension. Just sayin’... :)
Post #5 of 41. Posted by M on 14-Feb-2020 08:30:54 GMT in reply to blog [0<--20085]
OPEN
Hm, I see what you did there! Unfortunately there aren't enough awards on our shelves to revive that one.
Post #22 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:01:50 GMT in reply to post #5 [20085<--20103]
OPEN
Congratulations! Honor to whom honor is due!
Post #6 of 41. Posted by Tobias on 14-Feb-2020 08:32:11 GMT in reply to blog [0<--20086]
OPEN
Vielen Dank Tobias.
Post #23 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:02:25 GMT in reply to post #6 [20086<--20104]
OPEN
Congratulations to both of you! But, I am not surprised in the least; you make the best frames in the world. My wife and I take great pleasure in both having Opens.
Post #7 of 41. Posted by Andrew Terker on 14-Feb-2020 08:32:26 GMT in reply to blog [0<--20087]
OPEN
Hi Andrew, well you know what they say is better than an OPEN. Two OPENs.
Post #24 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:02:51 GMT in reply to post #7 [20087<--20105]
OPEN
:-))
Post #39 of 41. Posted by Andrew Terker on 17-Feb-2020 04:44:50 GMT in reply to post #24 [20105<--20120]
OPEN
Very well deserved. You truly have some something special with not just the wide (I ride 700x45 AND 650x2.1! on my own UPPER WIDE!) but with all of your frame sets. My 27.5 One Plus is still my favorite mountain bike! Keep up the happiness as it seems great work follows!
Post #8 of 41. Posted by Bob on 14-Feb-2020 09:04:39 GMT in reply to blog [0<--20088]
OPEN
Hi Bob, that's a good combo of bikes!
Post #25 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:03:41 GMT in reply to post #8 [20088<--20106]
OPEN
Love my W.I.D.E. Orange. Fun on the road or trail, commuting or weekend rides. It is my go to bike. Congratulations on the awards but I am not surprised a truly awesome bike.
Post #9 of 41. Posted by Dennis on 14-Feb-2020 09:29:56 GMT in reply to blog [0<--20089]
OPEN
Hi Dennis, I'm glad our original orange is back. Goes well with the WI.DE.
Post #26 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:04:35 GMT in reply to post #9 [20089<--20107]
OPEN
Well Done and well deserved! WI.DE. Is top of the wish list!
Post #10 of 41. Posted by Sean Fitzgerald on 14-Feb-2020 10:16:06 GMT in reply to blog [0<--20090]
OPEN
Hi Sean, thanks. And we're here when you want to turn that wish into a reality!
Post #27 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:04:56 GMT in reply to post #10 [20090<--20108]
OPEN
Just got my OPEN 2 weeks ago and from the first ride I was impressed about the feel to ride it and Oohs very cool congratulation to you all at OPEN well deserved
Post #11 of 41. Posted by Didi on 14-Feb-2020 12:13:33 GMT in reply to blog [0<--20091]
OPEN
Hi Didi, welcome to the OPEN family.
Post #28 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:05:20 GMT in reply to post #11 [20091<--20109]
OPEN
Thank you Gerard 50 km Gravel ride yesterday Central ????On fire with my OPEN feels great love it
Post #36 of 41. Posted by Didi Serena on 17-Feb-2020 03:14:37 GMT in reply to post #28 [20109<--20117]
OPEN
Central Switzerland ZUG
Post #37 of 41. Posted by Didi Serena on 17-Feb-2020 03:15:08 GMT in reply to post #36 [20117<--20118]
OPEN
Nice!
Post #38 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:34:22 GMT in reply to post #37 [20118<--20119]
OPEN
super !!! well deserve. can´t wait to have one UPPER.
Post #12 of 41. Posted by fabio ferreira on 14-Feb-2020 12:49:48 GMT in reply to blog [0<--20092]
OPEN
Hi Fabio, whenever you're ready!
Post #29 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:05:36 GMT in reply to post #12 [20092<--20110]
OPEN
It is great to be recognized for your hard word and design. Well deserved! Congratulations!
Post #13 of 41. Posted by Hypercat Cycleworks on 14-Feb-2020 15:51:33 GMT in reply to blog [0<--20093]
OPEN
Thanks so much!
Post #30 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:05:51 GMT in reply to post #13 [20093<--20111]
OPEN
Well done. You have worked so hard to create some very original and special bikes. Today I spent the Valentines morning cycling down from north Norfolk to Sandringham (one of QE2's palaces) and back for lunch with my wife of 31 Valentines days. A good day to say I am in L.O.V.E. - with my OPEN U.P. Thank you.
Post #14 of 41. Posted by Adrian Reith on 14-Feb-2020 17:25:11 GMT in reply to blog [0<--20094]
OPEN
Hi Adrian, sounds like a good way to spend the day. Keep on rolling.
Post #31 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:06:27 GMT in reply to post #14 [20094<--20112]
OPEN
Congratulations! Maybe give the other brands a chance next year.
Post #15 of 41. Posted by Eric on 14-Feb-2020 18:59:38 GMT in reply to blog [0<--20095]
OPEN
Hi Eric, that made me laugh. You know back in the day when I was the founder of Cervelo, we won the cyclingnews.com pro team bike of the year award something like 9 times in a row and they at one point asked us if we would mind being excluded the next year.
Post #32 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:07:31 GMT in reply to post #15 [20095<--20113]
OPEN
Congrats. Just gave ordered one. Hope my shop (Glory Cycles, SC US) can get it . Can’t wait to get it and ride these beautiful gravel roads and trails in the Smoky Mountains
Post #16 of 41. Posted by Robert Maluso on 14-Feb-2020 22:16:18 GMT in reply to blog [0<--20096]
OPEN
Hi Robert, Glory Cycles can definitely get it. Enjoy the bike!
Post #33 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:08:24 GMT in reply to post #16 [20096<--20114]
OPEN
Great! Very well done, guys!
Post #17 of 41. Posted by Guenter on 15-Feb-2020 02:46:57 GMT in reply to blog [0<--20097]
OPEN
Danke schön Günter!
Post #34 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:08:53 GMT in reply to post #17 [20097<--20115]
OPEN
Well Done! Not surprising at all.
Post #18 of 41. Posted by Mark Spencer on 15-Feb-2020 18:37:49 GMT in reply to blog [0<--20098]
OPEN
Thanks for the kind words Mark.
Post #35 of 41. Posted by Gerard Vroomen on 17-Feb-2020 03:09:12 GMT in reply to post #18 [20098<--20116]
OPEN
can I use 700 x 42c with the Up model. with Enve G23? thanks
Post #40 of 41. Posted by jean-guy on 18-Feb-2020 15:50:55 GMT in reply to blog [0<--20122]
OPEN
Congrats on all of your success!!! I absolutely LOVE my OPEN UP. Your story is awesome and inspirational at many levels!! I have a sign that hangs above my desk that you would like - "Tis a gift to be simple"
Post #41 of 41. Posted by chris chelovitz on 21-Feb-2020 07:58:27 GMT in reply to blog [0<--20123]
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