2 years ago we made a blog about one of our bikes in the exhibition “100 years of Swiss Design”
of the Swiss Museum of Design.
With our revolutionary U.P. we made it again into a museum, this time it's the “Cycle Revolution”
exhibition of London’s world leading Design Museum.
Cycle Revolution celebrates the diversity of contemporary cycling in Britain from every day commuting to Olympic level competition. It is incredible to see what has happened in the UK in the last couple of years. Cycling has become a lifestyle sport and government invests a lot to make London a cycling city. The goal is to get people on bikes to commute to work. Currently only 6% of the daily commutes are on a bike compared to 40% in the Netherlands and 46% in Copenhagen, the commuting role model.
Back to the expo: it makes us feel very proud to be in the same room as famous hour record bikes of Merckx (1970), Moser (1984 pictured here) or Bradley Wiggins' Tour de France winning bike.
The expo shows also quite a bit of the local high-end custom steel builders. I admire people that dedicate their life to building great bikes and in special the speed bike of Donhou
that reaches 80 miles an hour behind a vintage Ford Zephyr.
I guess it was hard for the exhibition makers to fit the U.P. in the correct categoryas it is everything from a performance bike to an urban commuter!
One of the things that makes this bike so unique is that it can not be pressed into a category. I guess that is also something you can see in our showcase section
on our website where our customers feature their bikes. There are no two bikes that are identical. I just got today a another great shot from one of our customer's bikes with the comment “ready for a five day trip in California”.
I have to say I got a little depressed receiving that photo while writing this blog sitting in an office on a grey day in cold Switzerland…