When we started open we said we will never do something because of marketing reasons. We simply build the bikes we love to ride ourselves. We try to set a standard rather than copying one.
Now, for our OPEN- ENVE Limited Edition we made an exception and hired one of the most famous marketing agencies to find out what the most desirable number is. We spend quite a bit of money and time on that project with several meetings and analyzing customer data. The result was a number that 95% of consumers would prefer. No, its not 1/30 or 30/30 we would have thought that also.
Because the verdict was so clear, we thought we cannot let 95% of our customers down with a number like 13/30 or even worse 4/30 (four is in Asia a very unlucky number).
That’s why we decided to number all of the limited editions with 3/30! Like that we make 95% of our customers happy.
Ok, ok I know we are bad in making UP stories…This is fake news!
In fact, this whole OPEN-ENVE edition did take way more time, nerves and tears than I thought. It showed once more that the bike business would be so great if you do not have to deal with suppliers. I don’t want to mention any details because another thing we try to do here is to treat everybody we work with in a fair way but Sebastian who shares the office with me heard me shouting out loud a couple of times lately…
So, yes it’s unfortunately reality: instead of numbering the frames from 1/30 to 30/30 our painter took for all the lucky number 3/30. I am extremely sorry for that, it’s a typical example of something getting “lost in translation”. It ruined my day (I had a couple of them before) and I hope it does not ruin yours.
I thought that we should do a T-shirt for all of you OPEN-ENVE owners.
In the front it says: I am the lucky one
In the back it says: 3/30
Let me know if you want one like that it would be at least something to show that we care.
....we should have called this edition the F…-UP